Homeclick.com was the largest of several online retail sites owned by Home Decor Product, Inc. Homeclick sold high end brands of a variety of luxury products for the home. As a freelance digital designer, the projects I worked on included a site redesign, an ongoing email marketing campaign and and several promotional campaigns on the site.

The goal of the site redesign was to increase the conversion rate of consumers on the site, as well as enhance and simplify the customer's experience. This began with a redesign of the site's colors, header, main navigaional style and footer. The redesign continued with the homepage, shopping cart and order status page, as well as several internal page templates, such as the category page (shown below).

My Role: strategy, site design

This is a sample of one of the weekly emails sent out as part of the email marketing program. In this project I worked on the design for several email templates, as well as designed and coded many of the emails. The emails consisted of promotional messaging, newsletters, sweepstakes and seasonal messaging. Over the course of the project the subscriber database grew substantially, as did coversion rates and purchases.

My Role: Strategy, design and coding